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From Content Modeling to content-driven Customer Experiences - 0 views

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    The Evolution of the Core Content Model
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Maximize Chatbot ROI with a Structured Content Model - 0 views

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    Don't build or buy an enterprise chatbot without a content model. Learn how to maximize the ROI of chatbots with structured content you already own.
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Transforming Content Into Assets - 0 views

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    Recognizing content as an actual, measurable asset
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What Is Content Engineering? - 0 views

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    Content engineering is the practice of organizing the shape, structure, and application of content. Content engineering is broken down into seven primary disciplines: model, metadata, markup, schema, taxonomy, topology, and graph.
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The Emerging Role of the Content Engineer for Content Marketing - 0 views

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    The era of customer experience management (CEM) is well upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices, and channels.
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What Is the Semantic Web? - 0 views

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    The Semantic Web is the knowledge graph formed by combining connected, Linked Data with intelligent content to facilitate machine understanding and processing of content, metadata, and other information objects at scale.
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Content Engineering as the bridge between IT and marketing - 0 views

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    Content marketing gets more sophisticated and targeted every year
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9 Reasons to Build a Content Engineering Practice - 0 views

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    Content engineering involves organizing the shape, structure and application of intelligent content.
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Explore the CMS technology landscape - 0 views

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    What are the differences between CMS and CEM solutions and how do I choose the best one?
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